|Commercial||Designed for businesses or marketing purposes||Page should be easy to navigate, as short as possible, obvious and possibly even boring. Above all it should be inviting and look professional. Avoid "cutesy" things that will distract from the message. Corporate pages have been appearing more casual lately, but a professional atmosphere should still exist. Examples include Pepsico.com and Shalfman family photo album and Mrs. Wilcox's Class page.|
|Informational||To give information to your visitors||Make it easy to find information, easy to access, and avoid useless information. You want to make as much information available as possible. Examples include Amazon.com or CNN.com. |
|Graphic Intense||To give a large number of pictures to your audience.||Make sure the pictures are attractive and, whenever possible, provide thumbnails to click on. Pictures take time to load on slower computers. To prevent people from getting tired of a page, graphics pages are modified to have less information on each page and more thumbnails, or miniature pictures. Examples include Backgrounds Archive and the NASA image archives.
|Artistic sites||Band, art, entertainmment or other creative pages||
Intense design and beauty is expected. Usually these pictures aren't as easy to navigate, but what they lack in structure, they make up for in beauty or creativity. These sites are more serious than they appear at first, but they're usually built for people who already are familiar with the artist. Some examples are the Dave Matthew's Band site and the J.K. Rowling site.